From the start-up phase of a company to mature phase business growth depends upon company’s strategies for tapping new market opportunities. At every stage of business life cycle Mabbit offers its clients various studies to figure out the current market scenario, industry growth trends, existing players, entry barriers etc.

Mabbit provides customized services using a combination of extensive primary and secondary research methodologies. Primary and secondary researches complement each other in case of data inconsistencies and act as checkpoints for each other. The comprehensive data pool is validated and cross checked for authenticity. The requisite authenticated data is segmented, and analyzed for insights.

Overall our business and market research studies fall into four broad categories as mentioned below.

1. Market Assessment – Market assessment studies constitute in-depth research and analysis to identify factors like drivers, inhibitors, market size, trends etc. Depending upon the client requirements Mabbit offers following market related studies –
a. Sector Monitoring– For instance if a company is interested in venturing into a particular sector then Mabbit sector monitoring study gives a broader outlook of the sector. The focus is customized as per the client requirement but normally focuses on the trends, various segments, players in the segment of interest, regulatory affairs, drivers and inhibitors, state-of-the art technologies/products in the segment etc.

b. Market Overview– The study focuses on estimating market size, growth trends, technology shift, market dynamics, products, forecasts etc. The study is a precursor for identifying new business opportunities, areas of investment etc.

c. Commercialization Studies– When a company is going to launch a new product or technology etc. in the market it is very important to assess its commercial viability. The study primarily includes identifying competing products or technologies, players, targeted consumer segment, government laws and regulations that can potentially affect the sales, distribution strategy, market size etc.

d. Regulatory studies– Every country has its own regulatory laws like environmental, FDA, entry into the market etc. Regulatory study becomes essential for companies before introducing a new drug in the market or setting up a manufacturing plant etc. in a new geographical location. The study provides an indication of essential guidelines to be followed by the companies to avoid any future hassles arising out of non-compliance to government laws.

2. Competitive Intelligence – Competitive Intelligence or CI forms an essential component of a company’s business growth strategy. The study focuses in identifying the answers to questions like what the competitors are doing in their business, how they are doing it, what are their strategies/assets/financial performances etc.

3. Benchmarking Studies – Benchmarking studies are very useful for assessing the current position of a company’s products, technology, distributions strategy etc. over its peers. This study not only helps in getting information about peers business but also in devising strategies to gain an edge over competitors in the market.

4. Update Services – Any of the business and market research studies availed by a client of Mabbit can be subject to frequent updates of information and analysis.. These services are performed at a unique interval of times in a year, depending upon the nature of study and the frequency at which major information change occurs in the domain.